Sarah Hagenow named 78th Alice in Dairyland

May 28, 2025

From Wisconsin State Farmer
by Colleen Kottke

Sarah Hagenow of Poynette was chosen as Wisconsin's newest agricultural ambassador Alice in Dairyland during the 78th Alice in Dairyland finale on May 17 hosted by Crawford County. If the name Hagenow sounds familiar, it's because Sarah's sister was chosen as the 76th Alice in Dairyland just two years ago in Lake Geneva. They are the first sisters in the program's history to serve as Alice in Dairyland.

"I am so humbled to be selected as the 78th Alice in Dairyland. I think many of you know that this has been a dream of mine for so long. I'm so honored to serve Wisconsin agriculture. This industry means so much to me," said Hagenow. "I want to thank my parents and my sister, who is my best friend, for being my cheerleaders. Thank you for raising me in an industry that is so amazing."

According to the Wisconsin Department of Agriculture, Trade and Consumer Protection(DATCP) Sarah Hagenow of will begin her new role in July where she will serve as a full-time communications professional for DATCP, educating the public about the importance of agriculture in Wisconsin.

“I can’t wait to start visiting communities all across the state, learning more about the diverse people and places that make Wisconsin the agricultural powerhouse it is, and giving voice to their stories of dedication and inspiration," Hagenow said.

The Poynette native feels at home in Wisconsin's agricultural industry and enjoys telling the stories of its hard-working people. She is a senior at the University of Minnesota and will graduate with a degree in agricultural and food business management and a minor in international agriculture.

Her youth was characterized by involvement in 4-H and FFA, which spurred her to join the Gopher Dairy Club, Agricultural Business Club, Agricultural Mentor Program, and the dairy cattle judging team at college. Hagenow has held internships with Heatherstone Enterprises, Viking Dairy Company, the Minnesota State Senate, and the Animal Agriculture Alliance.

She will transition into her new role on July 7, 2025, succeeding the 77th Alice in Dairyland, Halei Heinzel of Oconomowoc, who will conclude her term at that time.

Sarah is the daughter of Bob and Lisa Hagenow of Poynette, Wisconsin.

Check out Sarah's interview following the Alice in Dairyland final event on May 17.
(From Alice in Dairyland's Facebook page)